One of the United States’ leading private equity firms, JH Partners works with consumer brands by providing growth capital and assisting with the development of strong marketing strategies. Placing a focus on multi-channel marketing, JH Partners helps brands make the most out of their presence online and through traditional marketing channels, such as television, catalogs, and direct mail. Multi-channel marketing is vital to businesses that aim to reach customers, no matter where they are. It is the combination of multiple marketing strategies into one cohesive plan that offers consumers the opportunity to buy products using the medium of their choice. Despite its importance, multi-channel marketing techniques are underused. According to a 2015 survey carried out by Econsultancy and Adobe, less than 15 percent of digital marketers and ecommerce professionals ran coordinated marketing campaigns across all channels, despite the fact that the majority of consumers prefer to connect with brands through multi-channel marketing. Filling this divide by offering consumers the chance to learn about brands across multiple channels offers the brand a head start in its marketing efforts while ensuring customers receive information in the way they want.
1 Comment
A private equity firm that has worked with a range of leading consumer brands to help them bring their products to larger audiences, JH Partners maintains a leadership team with over 70 years of combined experience. Placing its focus on lowering risk while achieving maximum exposure for products, JH Partners leverages a number of media types to the benefit of its associated brands. Its in-house digital marketing team can help brands with website analytics and search engine optimization (SEO). Here are some of the key SEO trends for 2017. 1. Snippets and rich answers are to become more prevalent as Google focuses on answering users’ queries directly. Website owners should look toward adding structured data markup, which is used to generate these snippets, to their site's code. 2. Almost 60 percent of searches in Google are conducted via mobile devices, according to a report on Search Engine Land, so it is likely that search engines will favor mobile and responsive websites. 3. Multichannel marketing--digital marketing using multiple mediums--will evolve into cross-channel marketing, which is similar but sees increasing levels of integration between these mediums. In essence, it is the creation of consistent branding messages across all mediums, including company websites and social media accounts. Led by a team of seasoned senior partners with histories as founders, executives, and CEOs, JH Partners invests growth capital in a range of consumer companies. Included in JH Partners’ portfolio is Australian-based Jurlique International, a company that manufactures and markets natural skin-care products through a global, multichannel platform that distributes in 19 countries worldwide, including the US, Asia, and Australia. Jurlique International derives its products from plant and herb extracts grown on organic farms in South Australia that utilize a biodynamic approach to farming. Biodynamic farming allows farmers to harvest plants when they reach their peak and keep them free of artificial fertilizers, pesticides, and herbicides. Biochemist Jürgen Klein and his wife founded Jurlique International based on a vision of creating natural and pure skin care products that combine elements of herbal medicine, homeopathy, and the ancient arts of alchemy. The Kleins wanted their products to derive ingredients from natural sources rather than laboratory mechanisms. The couple chose the unspoiled Adelaide Hills in South Australia as the site for their farms and began production in 1985 Private equity and venture capital company JH Partners was established in 1986 in San Francisco. The firm has a reputation for investing growth capital in consumer brands. An important part of investing is having an effective exit strategy that allows the investor to liquidate its position and make a profit. One example of JH Partners’ successful exit executions is the sale of its 85 percent ownership in Country Home Products to Generac Holdings, a leading power generation company, equipment designer, and manufacturer in the USA.
A publicly held company located in Vermont, Country Home Products produces and sells high-quality property maintenance equipment. In the 1960s, Lyman Wood founded Garden Way, a company that produced the number-one selling power gardening tool in the United States at that time, the Troy-Bilt® Rototiller. The company evolved into Country Home Products, which is best known for its DR brand power equipment, custom-made for large properties, and the Neuton brand, which offers battery-electric equipment for smaller properties. In 2015, Generac Power Systems acquired Country Home Products. With the acquisition, the DR and Neuton brand names have been absorbed under the Generac Power System’s family of brands. Consequently, the reach of the DR and Neuton brand names has extended into the international market, and allowed Country Home Products to reduce its product costs. A private equity firm that works to develop and grow consumer brands, JH Partners is invested in developing profitable marketing strategies for some of the world’s largest names. Included in JH Partners' list of clients is Jurlique, one of the leading skin care products providers. Jurlique, which is based in Australia, is partnering with Tesla to create sustainable products through cloud technology. The new innovation is set to give Jurlique an edge against its competitors by using the technology to become more flexible and environment-friendly. In order to achieve this goal, Tesla provided Jurlique with cost-effective Cloud drives which replaced its servers. Since Jurlique was required to add new servers every year, the new optimization reduced necessary hardware purchases while allowing the firm to rely more on the offerings of the Tesla Cloud. Jurlique should now see benefits including better communication within the company, and improving its services for its clients worldwide. |
AuthorA firm actively investing in retail brands, JH Partners executes a business strategy focused on companies that directly serve consumers in the United States and abroad. Archives
September 2017
Categories
All
|