From its headquarters in San Francisco, California, JH Partners helps companies around the world raise brand awareness and expand into new markets. Over the years, JH Partners has supported a number of global companies, including TerraCycle. In pursuit of its mission to “Eliminate the Idea of Waste,” TerraCycle partners with municipalities worldwide to implement citywide recycling programs. TerraCycle also works closely with manufacturing companies in creating industrial waste solutions for hard-to-recycle products. Recently, TerraCycle partnered with Suez, a European waste management company, and Procter & Gamble to create the world’s first shampoo bottle made with post-consumer recycled (PCR) beach plastic. The initiative was launched as part of a global effort to reduce plastic waste found on beaches. Due to degradation, this “beach plastic” is notoriously difficult to recycle, but TerraCycle, Suez, and Procter & Gamble have found a way to integrate 25 percent of the material into packaging. Initially, the recycled packaging will be used on a limited-edition bottle for the Head & Shoulders brand. The bottle represents Procter & Gamble’s first step toward its goal of using 25 percent recycled plastic in half a billion of its shampoo bottles sold in Europe. Combined, the 500 million bottles will use 2,600 metric tons of PCR plastic each year.
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AuthorA firm actively investing in retail brands, JH Partners executes a business strategy focused on companies that directly serve consumers in the United States and abroad. Archives
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