From its headquarters in San Francisco, California, JH Partners helps companies around the world raise brand awareness and expand into new markets. Over the years, JH Partners has supported a number of global companies, including TerraCycle. In pursuit of its mission to “Eliminate the Idea of Waste,” TerraCycle partners with municipalities worldwide to implement citywide recycling programs. TerraCycle also works closely with manufacturing companies in creating industrial waste solutions for hard-to-recycle products. Recently, TerraCycle partnered with Suez, a European waste management company, and Procter & Gamble to create the world’s first shampoo bottle made with post-consumer recycled (PCR) beach plastic. The initiative was launched as part of a global effort to reduce plastic waste found on beaches. Due to degradation, this “beach plastic” is notoriously difficult to recycle, but TerraCycle, Suez, and Procter & Gamble have found a way to integrate 25 percent of the material into packaging. Initially, the recycled packaging will be used on a limited-edition bottle for the Head & Shoulders brand. The bottle represents Procter & Gamble’s first step toward its goal of using 25 percent recycled plastic in half a billion of its shampoo bottles sold in Europe. Combined, the 500 million bottles will use 2,600 metric tons of PCR plastic each year.
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JH Partners of San Francisco is a private equity firm dedicated to helping businesses expand the reach of their consumer brands worldwide. The company’s executive leaders have wide-ranging experience in multi-channel marketing programs, including e-commerce. JH Partners’ holistic, strategic approach to brand growth has assisted some of the world’s most recognizable companies in outpacing their sales and marketing goals. In 2007, the firm made an investment in the work of Kate Somerville and her team at Kate Somerville Skin Health Experts, a company known for its effective use of multiple marketing and sales outlets. Somerville’s in-depth knowledge of the skincare regimens of Hollywood celebrities drives the work of a company dedicated to helping customers achieve the healthiest and freshest skin possible. The Kate Somerville program offers products targeted to fight wrinkles and other signs of aging, as well as acne. Some of the brand’s products focus specifically on exfoliation, a necessary part of any basic skin care plan. Moisturizers, cleansers, and scar-reducing serums are also part of the line. And retinol-based night creams and resurfacing products take advantage of the powerful potential of the substance recommended by dermatologists. One of the United States’ leading private equity firms, JH Partners works with consumer brands by providing growth capital and assisting with the development of strong marketing strategies. Placing a focus on multi-channel marketing, JH Partners helps brands make the most out of their presence online and through traditional marketing channels, such as television, catalogs, and direct mail. Multi-channel marketing is vital to businesses that aim to reach customers, no matter where they are. It is the combination of multiple marketing strategies into one cohesive plan that offers consumers the opportunity to buy products using the medium of their choice. Despite its importance, multi-channel marketing techniques are underused. According to a 2015 survey carried out by Econsultancy and Adobe, less than 15 percent of digital marketers and ecommerce professionals ran coordinated marketing campaigns across all channels, despite the fact that the majority of consumers prefer to connect with brands through multi-channel marketing. Filling this divide by offering consumers the chance to learn about brands across multiple channels offers the brand a head start in its marketing efforts while ensuring customers receive information in the way they want. |
AuthorA firm actively investing in retail brands, JH Partners executes a business strategy focused on companies that directly serve consumers in the United States and abroad. Archives
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