One of the United States’ leading private equity firms, JH Partners works with consumer brands by providing growth capital and assisting with the development of strong marketing strategies. Placing a focus on multi-channel marketing, JH Partners helps brands make the most out of their presence online and through traditional marketing channels, such as television, catalogs, and direct mail. Multi-channel marketing is vital to businesses that aim to reach customers, no matter where they are. It is the combination of multiple marketing strategies into one cohesive plan that offers consumers the opportunity to buy products using the medium of their choice. Despite its importance, multi-channel marketing techniques are underused. According to a 2015 survey carried out by Econsultancy and Adobe, less than 15 percent of digital marketers and ecommerce professionals ran coordinated marketing campaigns across all channels, despite the fact that the majority of consumers prefer to connect with brands through multi-channel marketing. Filling this divide by offering consumers the chance to learn about brands across multiple channels offers the brand a head start in its marketing efforts while ensuring customers receive information in the way they want.
1 Comment
A private equity firm that has worked with a range of leading consumer brands to help them bring their products to larger audiences, JH Partners maintains a leadership team with over 70 years of combined experience. Placing its focus on lowering risk while achieving maximum exposure for products, JH Partners leverages a number of media types to the benefit of its associated brands. Its in-house digital marketing team can help brands with website analytics and search engine optimization (SEO). Here are some of the key SEO trends for 2017. 1. Snippets and rich answers are to become more prevalent as Google focuses on answering users’ queries directly. Website owners should look toward adding structured data markup, which is used to generate these snippets, to their site's code. 2. Almost 60 percent of searches in Google are conducted via mobile devices, according to a report on Search Engine Land, so it is likely that search engines will favor mobile and responsive websites. 3. Multichannel marketing--digital marketing using multiple mediums--will evolve into cross-channel marketing, which is similar but sees increasing levels of integration between these mediums. In essence, it is the creation of consistent branding messages across all mediums, including company websites and social media accounts. |
AuthorA firm actively investing in retail brands, JH Partners executes a business strategy focused on companies that directly serve consumers in the United States and abroad. Archives
September 2017
Categories
All
|