From its headquarters in San Francisco, California, JH Partners helps companies around the world raise brand awareness and expand into new markets. Over the years, JH Partners has supported a number of global companies, including TerraCycle. In pursuit of its mission to “Eliminate the Idea of Waste,” TerraCycle partners with municipalities worldwide to implement citywide recycling programs. TerraCycle also works closely with manufacturing companies in creating industrial waste solutions for hard-to-recycle products. Recently, TerraCycle partnered with Suez, a European waste management company, and Procter & Gamble to create the world’s first shampoo bottle made with post-consumer recycled (PCR) beach plastic. The initiative was launched as part of a global effort to reduce plastic waste found on beaches. Due to degradation, this “beach plastic” is notoriously difficult to recycle, but TerraCycle, Suez, and Procter & Gamble have found a way to integrate 25 percent of the material into packaging. Initially, the recycled packaging will be used on a limited-edition bottle for the Head & Shoulders brand. The bottle represents Procter & Gamble’s first step toward its goal of using 25 percent recycled plastic in half a billion of its shampoo bottles sold in Europe. Combined, the 500 million bottles will use 2,600 metric tons of PCR plastic each year.
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JH Partners of San Francisco is a private equity firm dedicated to helping businesses expand the reach of their consumer brands worldwide. The company’s executive leaders have wide-ranging experience in multi-channel marketing programs, including e-commerce. JH Partners’ holistic, strategic approach to brand growth has assisted some of the world’s most recognizable companies in outpacing their sales and marketing goals. In 2007, the firm made an investment in the work of Kate Somerville and her team at Kate Somerville Skin Health Experts, a company known for its effective use of multiple marketing and sales outlets. Somerville’s in-depth knowledge of the skincare regimens of Hollywood celebrities drives the work of a company dedicated to helping customers achieve the healthiest and freshest skin possible. The Kate Somerville program offers products targeted to fight wrinkles and other signs of aging, as well as acne. Some of the brand’s products focus specifically on exfoliation, a necessary part of any basic skin care plan. Moisturizers, cleansers, and scar-reducing serums are also part of the line. And retinol-based night creams and resurfacing products take advantage of the powerful potential of the substance recommended by dermatologists. One of the United States’ leading private equity firms, JH Partners works with consumer brands by providing growth capital and assisting with the development of strong marketing strategies. Placing a focus on multi-channel marketing, JH Partners helps brands make the most out of their presence online and through traditional marketing channels, such as television, catalogs, and direct mail. Multi-channel marketing is vital to businesses that aim to reach customers, no matter where they are. It is the combination of multiple marketing strategies into one cohesive plan that offers consumers the opportunity to buy products using the medium of their choice. Despite its importance, multi-channel marketing techniques are underused. According to a 2015 survey carried out by Econsultancy and Adobe, less than 15 percent of digital marketers and ecommerce professionals ran coordinated marketing campaigns across all channels, despite the fact that the majority of consumers prefer to connect with brands through multi-channel marketing. Filling this divide by offering consumers the chance to learn about brands across multiple channels offers the brand a head start in its marketing efforts while ensuring customers receive information in the way they want. A private equity firm that has worked with a range of leading consumer brands to help them bring their products to larger audiences, JH Partners maintains a leadership team with over 70 years of combined experience. Placing its focus on lowering risk while achieving maximum exposure for products, JH Partners leverages a number of media types to the benefit of its associated brands. Its in-house digital marketing team can help brands with website analytics and search engine optimization (SEO). Here are some of the key SEO trends for 2017. 1. Snippets and rich answers are to become more prevalent as Google focuses on answering users’ queries directly. Website owners should look toward adding structured data markup, which is used to generate these snippets, to their site's code. 2. Almost 60 percent of searches in Google are conducted via mobile devices, according to a report on Search Engine Land, so it is likely that search engines will favor mobile and responsive websites. 3. Multichannel marketing--digital marketing using multiple mediums--will evolve into cross-channel marketing, which is similar but sees increasing levels of integration between these mediums. In essence, it is the creation of consistent branding messages across all mediums, including company websites and social media accounts. Led by a team of seasoned senior partners with histories as founders, executives, and CEOs, JH Partners invests growth capital in a range of consumer companies. Included in JH Partners’ portfolio is Australian-based Jurlique International, a company that manufactures and markets natural skin-care products through a global, multichannel platform that distributes in 19 countries worldwide, including the US, Asia, and Australia. Jurlique International derives its products from plant and herb extracts grown on organic farms in South Australia that utilize a biodynamic approach to farming. Biodynamic farming allows farmers to harvest plants when they reach their peak and keep them free of artificial fertilizers, pesticides, and herbicides. Biochemist Jürgen Klein and his wife founded Jurlique International based on a vision of creating natural and pure skin care products that combine elements of herbal medicine, homeopathy, and the ancient arts of alchemy. The Kleins wanted their products to derive ingredients from natural sources rather than laboratory mechanisms. The couple chose the unspoiled Adelaide Hills in South Australia as the site for their farms and began production in 1985 Private equity and venture capital company JH Partners was established in 1986 in San Francisco. The firm has a reputation for investing growth capital in consumer brands. An important part of investing is having an effective exit strategy that allows the investor to liquidate its position and make a profit. One example of JH Partners’ successful exit executions is the sale of its 85 percent ownership in Country Home Products to Generac Holdings, a leading power generation company, equipment designer, and manufacturer in the USA.
A publicly held company located in Vermont, Country Home Products produces and sells high-quality property maintenance equipment. In the 1960s, Lyman Wood founded Garden Way, a company that produced the number-one selling power gardening tool in the United States at that time, the Troy-Bilt® Rototiller. The company evolved into Country Home Products, which is best known for its DR brand power equipment, custom-made for large properties, and the Neuton brand, which offers battery-electric equipment for smaller properties. In 2015, Generac Power Systems acquired Country Home Products. With the acquisition, the DR and Neuton brand names have been absorbed under the Generac Power System’s family of brands. Consequently, the reach of the DR and Neuton brand names has extended into the international market, and allowed Country Home Products to reduce its product costs. A private equity firm that works to develop and grow consumer brands, JH Partners is invested in developing profitable marketing strategies for some of the world’s largest names. Included in JH Partners' list of clients is Jurlique, one of the leading skin care products providers. Jurlique, which is based in Australia, is partnering with Tesla to create sustainable products through cloud technology. The new innovation is set to give Jurlique an edge against its competitors by using the technology to become more flexible and environment-friendly. In order to achieve this goal, Tesla provided Jurlique with cost-effective Cloud drives which replaced its servers. Since Jurlique was required to add new servers every year, the new optimization reduced necessary hardware purchases while allowing the firm to rely more on the offerings of the Tesla Cloud. Jurlique should now see benefits including better communication within the company, and improving its services for its clients worldwide. SAN FRANCISCO, March 14, 2013 /PRNewswire/ -- JH Partners, LLC, a private equity firm specializing in investing growth capital in consumer-focused companies, today announced it has agreed to sell its portfolio company CHEFS Catalog to Target Corp. (NYSE: TGT). Financial terms of the transaction, which is expected to close within 30 days, were not disclosed.
CHEFS Catalog is a leading direct-to-consumer specialty retailer of top-rated cookware, bake ware, cutlery, kitchen tools and cooking utensils aimed at inspiring home chefs to create delicious and new recipes. JH Partners acquired Colorado Springs, Colorado-based CHEFS Catalog from The Neiman Marcus Group, Inc. in 2004. Upon completion of the transaction, Target will combine CHEFS Catalog with the acquired assets of Cooking.com to create a new, wholly-owned subsidiary of Target aimed at expanding the company's presence in the growing cooking and kitchenware market. Both brands will continue to operate under their current names. "We're delighted with the outcome of our work with CHEFS Catalog's management team, led by Tim Littleton," said Michael John, partner at JH Partners. "CHEFS and the JH Partners teams have worked together to transform Chefs from a single channel catalog company into a true multichannel retailer of great cookware with exceptional revenue and margin growth driven by our online business." Janney Montgomery Scott and Perkins Coie advised JH Partners on the sale of CHEFS Catalog. About CHEFS Catalog CHEFS Catalog is a leading direct-to-consumer specialty retailer of top rated cookware, bake ware, cutlery, kitchen tools and cooking utensils aimed at inspiring home chefs to create delicious and new recipes. Founded in 1979 and based in Colorado Springs, Colorado, CHEFS operates www.chefscatalog.com, and sells leading brands, including All-Clad®, Cuisinart®, Le Creuset®, KitchenAid®, Scanpan®, Wusthof® and more. About JH Partners, LLC Based in San Francisco, JH Partners, LLC, specializes in investing capital in growth-oriented, middle-market consumer products and services companies. JH Partners, LLC distinguishes itself among private equity firms with its decades of relevant operating experience among its professional investment team and the deep understanding of consumer markets that comes with the firm's narrow investment focus. Among the firm's 24 current and past investments are such well-known brands as Bare Escentuals, J.McLaughlin, Frette, Alex and Ani, Design Within Reach, Jurlique, and Peet's Coffee & Tea. JH Partners manages approximately $1 billion in private equity commitments. Additional information on JH Partners, LLC may be found at www.jhpartners.com. |
AuthorA firm actively investing in retail brands, JH Partners executes a business strategy focused on companies that directly serve consumers in the United States and abroad. Archives
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